tg群 英国社交电商势头强劲！通过TikTok购物的人数增长553％buy tik tok likes,how to host in T

获悉，据信息公司Bazaarvoice研究，在过去一年中，社交媒体对英国消费者购物偏好的影响显著增长，社交平台日益成为消费者发现产品并进行购买的起点。

Bazaarvoice对3272名英国消费者的调查显示，79%的消费者比一年前更倾向于在社交平台购物，“总是”过社交平台购物的人数增加了146%。56%的消费者表示会通过社交媒体购买一个不知名品牌的产品。

Bazaarvoice's survey of 3272 British consumers shows that 79% of consumers are more inclined to shop on social platforms than a year ago, and the number of people who "always" shop on social platforms has increased by 146%. 56% of consumers said they would buy a product of an unknown brand through social media.buy tik tok likes,how to host in Tiktok

研究发现，Instagram在社交电商中处于领先地位，疫情期间有64%的消费者通过该平台购物。其次是Facebook（45%）和TikTok（24%）。在增长人数上，通过TikTok购物的人数增加了553％，其次是Pinterest，增长了356%。

The research found that Instagram was in the leading position in social e-commerce, and 64% of consumers bought goods through the platform during the epidemic. Followed by Facebook (45%) and TikTok (24%). In terms of growth, the number of people shopping through TikTok increased by 553%, followed by Pinterest, with an increase of 356%.buy tik tok likes,how to host in Tiktok

据调查，产品的相关性（47%）是消费者通过社交媒体选择新品牌的首要驱动力，其次是产品的好处、功能或成分（41%）、品牌产生的视觉内容（27%）以及价格（27%）。

希尔副总裁表示，社交媒体上的产品和品牌发现正不断增长。虽然这为零售商带来了接触消费者的新机会，但同时也增加了品牌建立和维持客户忠诚度的挑战。

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